
[‘LA-BLON]
From Leblon. Rio’s charming and contagious playground - the district of Leblon - finds its subtle reflections in Lablon’s identity.

OUR APPROACH
Lablon was created to embrace and make space for what truly matters. The slow mornings, the smell of coffee, the sunsets, and bare feet on the grass. The long-lasting hugs, the bursts of laughter and butterflies in the stomach. The “do you want to dance to this song” or “I’ll pick you up in ten”. At Lablon, we believe our muse shouldn’t waist time overthinking her wardrobe while life is happening out there. She should be ready to go without ever compromising on sophistication.

WITH EASE
We value not only our embracing approach – we also celebrate effortless clothing. Those garments that elevate looks with ease, reflecting our commitment to our muse’s wardrobe and lifestyle. Because the truth is, women can only empower through life and enjoy what it was to offer while having all their precious energy together.

Passion driven
Lablon was founded by our designer and creative director, Laura Kerl, whose heartfelt vision of the ideal wardrobe is rooted in elevated styles designed for ease in everyday dressing — a vision she passionately brings to life through contemporary designs.